Financial Services Client
Project Overview
Synopsis
Throughout my tenure, I redesigned and enhanced a suite of financial management tools, enabling essential business planning and budgeting for financial advisors. Additionally, I collaborated with a fellow designer to implement a new Jira system to streamline project tracking and enhance visibility for stakeholders.
I led a redesign of the client’s Bonus Allocation tool, simplifying the process for financial advisors to allocate bonuses among themselves and their team. I also revamped screens for financial advisors’ Profit and Loss and Financial Forecasting tools, which provided invaluable insight on current and future financial performance.
I consolidated complex financial policy details into functional design requirements supported by use research data, reviewing iterations with stakeholders and meeting with Accessibility experts to ensure compliance with WCAG standards. Additionally, I created UI feature tickets for the Product Owner to expedite development and conducted thorough QA testing to guarantee accuracy in the build.
Problem
My client implemented large policy changes that significantly impacted the UI for multiple applications such as the Bonus Allocation, Profit and Loss, and Financial Forecasting tools. This required a complete overhaul of the Bonus Allocation tool, and substantial enhancements to the other two, to ensure financial advisors had accurate insights into their business performance.
Additionally, upon joining the project, there was a lack of a formal UX tracking system, leaving stakeholders without visibility into UX projects, tasks, enhancements, and intake requests.
My Role
UX/UI Designer
Timeline
4 months
Completed in January, 2024
Team
Myself, alongside Product, Development and Consumer Group teams
Tools
Figma, Zeplin, Pendo, Jira, Mural
Bonus Allocation Tool
Bonus Allocation Tool Mockups (6)
Information redacted to maintain client confidentiality.
1. Current Trimester
2. Current Trimester - Financial Advisor A (Total Bonus Expanded)
3. Current Trimester - Financial Advisor A (New Allocation)
4. Current Trimester - Financial Advisor A (Allocation Added)
5. Current Trimester - Team Members (Scrolled Down on Page)
6. Current Trimester - Team Member (Allocation Added)
Profit & Loss Tool Mockups (6)
Information redacted to maintain client confidentiality.
1. Profit and Loss
2. Profit and Loss (Scrolled Down)
3. Profit Modal - YTD
4. Average Split Percentage Modal - John Smith
5. Split Projected Payout Modal - YTD John Smith
6. Split Draw Received Modal - YTD John Smith
Design Process
Client Information
Defining Requirements
Iterative Wireframing
Reviews & User Research
Prototyping
Change Log
Accessibility Review
Creating Jira System
Prototyping
Responsive Design
Financial Models to UI
User Testing
1. Background Information
The client was a global financial-services firm operating an international network of 15,000 branch offices and stewarding $2.2 trillion in client assets. Each branch is run as its own P&L by a branch manager with a staff of financial advisors.
I served as the UX designer across four scrum teams, owning three core product areas: Profit & Loss reporting, Financial Forecasting, and Bonus Allocation. My work scaled consistent financial processes across thousands of branches, helping branch managers and advisors understand branch performance and make forecasting and compensation decisions.
2. Bonus Allocation Tool
Defining Requirements
My first project involved a full redesign of the Bonus Allocation tool used across the branch network. The original tool only supported single-manager branches, forcing shared branches run by teams of multiple managers (~15% of locations) to calculate bonus allocations manually. This required both a visual refresh and feature enhancements.
I ran three preliminary workshops with consumer group and product stakeholders to analyze the features of the current UI. We collaborated to identify and refine essential functionality, discuss future business objectives, and translate this information into clear front-end requirements. Please note that at this point in time, the client did not have a ticketing configured for the UX team, so changes were logged manually; I created a Jira System to address this.
Original Version - Bonus Allocation Tool
Front-End Requirements
Design Inspiration
For inspiration on the redesign and feature enhancements, I examined budget-management and points-tracking interfaces and identified a key pattern: users rely on a prominent “remaining” indicator to judge capacity and avoid over-commitment. I posited that this would reduce cognitive load and help managers make faster, more efficient allocation decisions.
UI Moodboard 1
UI Moodboard 2
Iterative Wireframing
I began with rapid wireframes that made the smallest possible front-end changes required to support bonus allocation in shared-branch contexts, prioritizing minimal engineering lift. I surfaced these MVP concepts to consumer-group and product stakeholders early to capture immediate feedback and confirm the approach met requirements. Once approved, I iterated toward a more user-friendly visual redesign that naturally integrated the new feature enhancements.
Initial Wireframe - Bonus Allocation Redesign
Wireframe Iterations
Stakeholder Reviews & User Research Feedback
I began presenting updated designs to consumer group and product stakeholders on a weekly basis to maintain alignment and surface rapid feedback, which I logged and iterated on.
Additionally, I partnered with the UX Research team to run a study on the existing Bonus Allocation tool to identify task-level pain points. I then worked with our product team to translate those insights into UX requirements and incorporated them into the wireframes,
Stakeholder Feedback (Annotations)
UX Research Results
Prototyping
After several rounds of reviews, I prototyped the final designs and began meeting with the Engineering teams to release plan for the build in a later quarter. You may view the prototype in Figma or reference the High Fidelity Mockups above for all screens.
3. Shared Profit & Loss Tool
Background
The original Profit & Loss tool only supported single-manager branches, forcing shared branches run by teams of multiple managers (~15% of locations) to reconcile numbers manually outside the system to comply with corporate financial policy. I redesigned the tool to accurately support these shared-branch scenarios.
Original Version - Single Manager P&L Homepage
Wireframing & Change Log
I collaborated closely with the consumer group team to understand the financial policies and resulting impacts to the UI, documenting a prioritized UX change log. I then wireframed homepage layouts that surfaced profit and payout breakdowns for each manager on shared branches, as well as contextual, user-friendly modals that clearly explained the corporate allocation rules, assumptions, and the precise line-item calculation logic.
To align stakeholders early, I presented two macro design directions for the P&L homepage and secured approval on the preferred approach. With that direction confirmed, I iterated on the finer interactions and policy edge cases.
UX Change Log - Shared P&L
Homepage Design Wireframes - Shared P&L
Stakeholder Feedback & Accessibility Review
As I iterated, I conducted two design workshops and weekly review sessions with consumer group teams, consolidating feedback and updating the designs until they were build-ready.
Next, I held review sessions with the Accessibility team to audit the homepage and modals. I documented the feedback in detail and ensured it was appropriately communicated to the engineering teams.
Stakeholder Feedback (Annotations)
Accessibility Review - P&L Homepage
Accessibility Review - Shared P&L Expenses Modal
Jira System Configuration
Prior to deploying the enhancements, I addressed a handoff problem: UX work was being logged manually in spreadsheets while frontend engineering tracked tasks in multiple Jira projects. I secured approval from Product Managers and Owners across the teams we supported to create a centralized UX project in Jira and a simple tagging standard.
Product teams were then able to tag Design and Research on their existing frontend tickets, and the UX team could create its own sprint-ready tickets to be pulled into team backlogs.
The new workflow allowed me to successfully deploy the changes to the P&L within one month.
UX Team Centralized Kanban Board - Jira
Resolved Tickets Sample - Jira
Sample Ticket - Jira
Prototyping & Responsive Design
Due to the sensitivity of the financial line items shown, a public live prototype isn't available. Please review the included Hi-Fidelity Mockups for full visual and interaction detail.
4. Financial Forecasting
Converting Financial Model to UI
The Financial Forecasting tool enabled branch managers to create multiple potential scenario plans by adjusting variables like projected gross revenue, staffing levels, and compensation assumptions. Each scenario then generated real-time, line-by-line impacts to branch managers’ expenses and on the branch P&L, so managers could compare outcomes.
Homepage - Financial Forecasting Tool
Financial Forecasting Model
Leveraging my accounting background, I analyzed the intricacies the finance model (pictured and redacted above) to surface the key variables that drive Branch Manager cost responsibility in a simple, user-friendly modal.
FA Responsibility Modal - Low Gross Revenue
FA Responsibility Modal - High Gross Revenue
User Testing in Pendo
To validate that managers could successfully build scenarios and interpret their financial impact, I partnered with product stakeholders and the UX Research team to design targeted usability tests. I configured the required screens and event tracking in Pendo so we could run offline (moderated and unmoderated) sessions while still capturing quantitative data — task completion, time on task, error rates, and navigation paths. The combined qualitative sessions and Pendo analytics let us quickly identify misunderstandings and prioritize UI fixes that directly improved scenario creation and result comprehension.
Pendo User Test Configuration
Table of Contents
Table of Contents